Magazine Week is part of the PPA's remit to promote and protect the interests of the magazine industry. The initiative is designed to increase awareness of the magazine industry in the UK today and to communicate the breadth of the magazine offering. The Week combines retail promotion and branding with a packed PR schedule, exciting and educating the general public about the vast range of titles available.
If you would like more information on how to get involved, then please contact Kate McElroy on 020 7400 7529 or at kate.mcelroy@ppa.co.uk
EMPIRE, Superman lenticular cover
Nominated by Dominic Williams, Carat:
Empire's continual use of innovative formats for their front covers re-enforces their positional as market leader within their sector and shows a depth of understanding surrounding their niche. Although the Superman lenticular featuring Clark Kent transforming into Superman was not their first creative endeavour it certainly was one of the first to have such an impact.
By tapping into the key editorial platform and the hype surrounding big launches Empire not only gains stand-out on the newsstand, but also gained massive PR. It is good to see a title itself investing in innovation and providing its reader with value through collectability rather than just relying on its advertisers to do so.
PPA would like to thank its Strategic Partners for supporting Magazine Week
