Magazine Week is part of the PPA's remit to promote and protect the interests of the magazine industry. The initiative is designed to increase awareness of the magazine industry in the UK today and to communicate the breadth of the magazine offering. The Week combines retail promotion and branding with a packed PR schedule, exciting and educating the general public about the vast range of titles available.
If you would like more information on how to get involved, then please contact Kate McElroy on 020 7400 7529 or at kate.mcelroy@ppa.co.uk
VANITY FAIR, Green Issue
Nominated by Bex Linton, Manning Gottlieb OMD:
My favourite cover of all time is the May 2006 cover of Vanity Fair - 'The Green Issue'. This cover was particularly striking and was one of Vanity Fair's highest selling issues of all time. Themed issues have always worked well for magazines, but this cover was particularly credible in terms of the calibre of celebrity that was included (George Clooney, Julia Roberts, Al Gore, Robert Downey Jr) and the topic that it tackled. At the time, the 'Green' issue was a hotly debated subject, and by making the cover cool and bold, and using celebrities to draw the reader in, this issue has been heralded as marking a major shift in perceptions of global warming and climate change.
PPA would like to thank its Strategic Partners for supporting Magazine Week
