Magazine Week is part of the PPA's remit to promote and protect the interests of the magazine industry. The initiative is designed to increase awareness of the magazine industry in the UK today and to communicate the breadth of the magazine offering. The Week combines retail promotion and branding with a packed PR schedule, exciting and educating the general public about the vast range of titles available.
If you would like more information on how to get involved, then please contact Kate McElroy on 020 7400 7529 or at kate.mcelroy@ppa.co.uk
Wholesalers: How to get involved
Magazine Week 2008 is a magazine industry initiative to encourage people to buy more magazines and to excite them about the vast range of titles available.
Wholesalers play a key role in making Magazine Week happen. If Magazine Week is all about raising the profile of the whole magazine category with the consumer, and retailers are the shop window where the full range is on display and ready to be bought, wholesale provides that key link between working with distributors to get copy out to stores and working with independent retailers to educate them about the opportunities open to them in this national promotion.
What is Magazine Week?
The project is a week of concentrated PR and promotional activity from 29 September – 5 October which will raise the profile of the whole medium with consumers around the country. The activities will underline the powerful emotional link that exists between magazines and their readers and will drive consumers to experiment with new magazines outside their normal repertoire. This consumer activity forms the backdrop to more creative in-store work where retailers can really grab the shopper’s attention in-store.
How to get involved
The following is a shopping list of ideas of how to get involved in and support Magazine Week:
- Distribution of branded Point of Sale material
- Using Promotional Clubs to promote the Week
- Promotion of Magazine Week by Field Teams
- Using Telephone Teams to promote the Week
- Communications to promote and carry Magazine Week branding and publicise the website (www.magazineweek.net)
- Websites to promote and carry branding for Magazine Week and link to polling for and The Great Cover Debate, a consumer poll to find the nations favourite ever UK magazine cover
- Delivery notes, recall notes to carry Magazine Week branding
- Any other ideas you might have!
Magazine Week ... go on, take part and help the industry to protect and promote magazine sales!
For further information, please contact Kate McElroy at PPA on 020 7400 7529 or kate.mcelroy@ppa.co.uk
PPA would like to thank its Strategic Partners for supporting Magazine Week
